Recently the central government has proposed to the Supreme Court for monitoring the Internet and for strict regulation and punishments with regard to postings on various social networking sites. The government appealed to the Supreme Court saying that unlike the print and television, the internet does not have any institutional mechanism to check or pre-sensor the content. I think it was also premature on the part of the government to say that the reach of internet is wider as it is reaching millions of people. As more than 70% of the Indian population still does not have the internet connectivity. The government rather regulating the content on the internet should seriously think of regulating the content on television and especially with regard to advertisements that we see every day repeatedly on television. Much of the content and especially the advertisements that we watch every day acts at conscious and subconscious levels.
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