Media runs the world and this is evident in our immediate environment; media makes us look back into our past, presents the current environment and predicts the future. Governments and capitalist across the world depend on media not only for their survival and existence but to have their hegemony over others. Capitalist and media promote each other for their own survival by making people pay, they promote consumerism through advertisements, what we see today in media are more advertisements and less information. Advertisements have become part of our life and we have no choice but to accept and put with them. Though the earlier advertisements were largely confined to print media, slowly they were able to make themselves visible on the electronic media and now taking over the new media. The advertising industry is heavily dependent on media, and the media is happy to host the advertisements as long as they are able to make profit. Advertisements today are omnipresent, one has to either adapt to the situation that prevails in our environment or ignore them completely. One has to accept the former as you cannot ignore the advertisements because, you need information, and for getting the required information one has to bear with extra information even though one is not interested, and this trend is not confined to just one medium alone, we are bombarded with extra information on print, radio, television, new media or any other media.
- M. Ellman and F. Germano (2009). What do the papers sell? A model of advertising and media bias. The Economic Journal, 119(537): pp.680-704.