REFLECTION OF ENVIRONMENTAL ISSUES IN ASSAMESE PRINT MEDIA: A STUDY

Girin Deka
Research Scholar, Department of Communication & Journalism,
Gauhati University, Guwahati, Assam, India


Abstract
The environmental issues can’t be avoided in India today. The ubiquitous issue has been arisen due to population explosion, rapid urbanization, deforestation, pollution etc. Technological developments have affected almost every aspect of human life, at the other; it has its devastating effect on the nature itself. Thus mankind faces double challenges from modern machines and from saving the nature, the mother earth. At this paradoxical juncture, the role of media becomes very important and worthwhile. In this modern knowledge-society, media plays the role of facilitator of development, disseminator of information, and being an agent of change. Regarding the issue of environment awareness, media plays a vital role in spreading the true message. As awareness about the threats to the environment and ecology by the ever growing population, industrialization and emission of poisonous gasses increased, the media felt the need to educate people about the threats they face. Keeping in view, the aforementioned problems, the present study make an attempt to focus on the environmental issues and the role and participation of media in this regard with special reference to Assam. The study will confined with the print media i.e. newspaper, magazine etc.

Key words: Environmental issue, Nature, Media, Awareness

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